As of May 2017 The company then decided that the market for cameras was not large enough for its goals, and by five months later it had diverted its efforts and was pitching Android as a handset operating system that would rival Symbian and Microsoft Windows Mobile.
Rubin had difficulty attracting investors early on, and Android was facing eviction from its office space.
Google marketed the platform to handset makers and carriers on the promise of providing a flexible, upgradeable system.
The response to user input is designed to be immediate and provides a fluid touch interface, often using the vibration capabilities of the device to provide haptic feedback to the user.
Internal hardware, such as accelerometers, gyroscopes and proximity sensors are used by some applications to respond to additional user actions, for example adjusting the screen from portrait to landscape depending on how the device is oriented, Android devices boot to the homescreen, the primary navigation and information "hub" on Android devices, analogous to the desktop found on personal computers.
In June 2014, Google announced Android One, a set of "hardware reference models" that would "allow [device makers] to easily create high-quality phones at low costs", designed for consumers in developing countries.
However, Recode reported in June 2015 that the project was "a disappointment", citing "reluctant consumers and manufacturing partners" and "misfires from the search company that has never quite cracked hardware".
After numerous design developments based on science fiction and space movies, the team eventually sought inspiration from the human symbol on restroom doors and modified the figure into a robot shape.
As Android is open-source, it was agreed that the logo should be likewise, and since its launch the green logo has been reinterpreted into countless variations on the original design.including a debugger, software libraries, a handset emulator based on QEMU, documentation, sample code, and tutorials.Initially, Google's supported integrated development environment (IDE) was Eclipse using the Android Development Tools (ADT) plugin; in December 2014, Google released Android Studio, based on Intelli J IDEA, as its primary IDE for Android application development.During its announcement of Android Kit Kat in 2013, Google explained that "Since these devices make our lives so sweet, each Android version is named after a dessert", although a Google spokesperson told CNN in an interview that "It’s kind of like an internal team thing, and we prefer to be a little bit — how should I say — a bit inscrutable in the matter, I’ll say".In 2010, Google launched its Nexus series of devices, a lineup in which Google partnered with different device manufacturers to produce new devices and introduce new Android versions.Since 2008, Android has seen numerous updates which have incrementally improved the operating system, adding new features and fixing bugs in previous releases.