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By September 1922 she became known as “Miss America.” In the ensuing years it would grow and reflect some of the most powerfully held attitudes towards what it meant to be an ideal American woman. In the decades just prior to its creation, there was a marked transformation around women’s roles in society.

The years from 1900 to 1920 were rich with expanding social, political and cultural activity for women.

Once there, frolic organizers placed the young women in an “Inter-City Beauty” contest in which the judging was largely based on their general appeal in appearance, personality, conversations with the judges, and interactions with the crowds.In order to build hype, the women were later put in the running for the Golden Mermaid trophy given to “The Most Beautiful Bathing Girl in America.” Margaret Gorman swept both events.Over fifty newspapers from across the country sent representatives to compete in the “Inter-City Beauty” contest. She was expected to defend her numerous 1921 laurels as the returning champ.In the end, it was Mary Katherine Campbell, “Miss Columbus” (OH) who was selected to succeed Margaret. It was estimated that three hundred thousand people attended.Jumping on the extra media attention the newspaper contests elicited, frolic organizers decided to include yet another event just for them: the “Inter-City Beauty” contest to be held September 7th.

It was judged on 50 percent audience applause and 50 percent judges’ decision after a day of mingling with the contestants, and a final appearance on stage.It is in her type that the hope of the country resides.” Despite the best efforts of the pageant officials, the pageant gained a reputation for being a little risqué.Annual protests from women’s and religious groups questioned the morality of a beauty contest that featured bobbed hair and bare limbs.Lesser awards to finalists include swimwear and trophies by designer Annette Kellerman, a woman widely known for her scandalous 1907 arrest for indecent exposure.While trying to popularize wearing a one-piece swimsuit with tights instead of the standard bloomers, Annette’s involvement raised many eyebrows. C.” for 1922 already selected, Margaret Gorman received a new title, “Miss America”.They competed against the winners of “professional” and “amateur” ranks, representing over two hundred women, for the elusive Golden Mermaid.