10-second, 15-second, 20-second, 30-second, etc.) containing a commercial message supplied by an advertiser for insertion in the transmissions of a TV channel.
Reception of off-air terrestrial transmissions by means of a collective aerial (MATV) or an individual household aerial that may be located (a) externally (e.g.
Ad servers will also monitor the number of impressions/clicks for an ad campaign along with other recording and reporting functions.
The 4G vision is a comprehensive and integrated IP world, in which users can receive voice, data and streamed multimedia Anytime, anywhere at very high speeds. Percentage of homes out of the approached sample that is successfully recruited, installed and participates in the peoplemeter panel.An organisation representing the interests of advertising agencies in the US. In the case of addresses taken from an establishment or other survey, the acceptance/installation rate is calculated by multiplying the acceptance/installation rate from the approached sample (or "recruitment pool") by the response rate to the survey from which the addresses were taken.Precise operational definitions of the acceptance/installation rate can vary appreciably across different peoplemeter panels.US term for dedicated 'public service' channels set aside by cable companies for non-discriminatory access to the network by the public, government agencies or educational institutions.Company or other organisation purchasing commercial airtime on television for promotional purposes.
An organisation acting as an agent for a producer of goods or services (an advertiser) devoted to developing and placing advertising in order to further the acceptance of a brand product, service or idea.Peoplemeter measurement that registers viewer presence by means of remote control push-button handsets, where panel members are instructed to press at the beginning and end of each viewing session.Each person (family member) belonging to the panel is assigned their own button for purposes of individual identification, whilst additional buttons on the remote control handset are reserved for recording guest viewing.The main differentiating feature of 3G from earlier mobile technologies is its ability to support video services.4G (Fourth-Generation Communications System) is the next, as yet not formally defined, stage in mobile communications after 3G, with LTE (Long Term Evolution) as the favourite candidate standard. The very high popularity of MP3 and its incorporation into a large number of players, including CD and DVD players should, however, ensure MP3 longevity for years to come. Australian governments official statistical organisation responsible for conducting the census.The addressable functions include the ability to change a subscriber's level of service for premium channels, PPV, etc. A variant of DSL, ADSL is a data communication technology that enables faster data transmission over copper telephone lines than a conventional voiceband modem can provide.