Lavalifeprime dating

In particular, niche marketing is an excellent way to attract advertising dollars since it allows advertisers to distribute ads to their target audience(s) with greater precision, thereby reducing circulation waste [13].

lavalifeprime dating-19

As Mark Brooks contends, saturation in the mainstream market has led to a scenario in which “the only real entrepreneurial opportunities left in the online dating world lie in the niche market” [1].Even so, the move toward specialized online dating services is a product of more than just audience growth.The shift toward niche dating sites has come about, in part, due to changes in the size and composition of the online dating population.In its early stages, online dating was seen as a marginal, often stigmatized, activity that was simply not practiced by “normal people” [5].To date, online dating research has focused primarily on mainstream dating sites (see [3,4] for examples), leaving niche services largely overlooked.

This project hones in on one niche dating market in particular—the increasingly popular “older adult” market—in an effort to more closely examine the process of audience construction and niche targeting in the online dating industry.In order to achieve this kind of niche targeting, online dating companies must engage in a process of audience construction, deciding whom they wish to target and how to do so most effectively.However, as media scholar Ien Ang explains, the construction of audiences is a highly subjective process.Thus, dating sites that revolve around shared characteristics may be especially appealing to users since they offer an environment in which everyone is similar to them in some way.Moreover, an experimental study by Lenton, Fasolo, and Todd suggests smaller dating pools—like those found on most niche sites—may actually provide cognitive benefits for online daters, as participants who were asked to select a potential mate from a larger dating pool showed signs of choice overload and a potential for poorer decision making [17].She describes the media audience as “an imaginary entity, an abstraction constructed from the vantage point of institutions, in the interest of institutions” ([2], p. In other words, media audiences are not naturally occurring collectives.