This week marks the biggest online dating week of the year (combined with the biggest divorce week of the year).Whether it’s a failed relationship or the urge for a new beginning that has propelled you into the dating wilderness, online dating almost certainly has someone waiting for you. Match group now owns Tinder, Plenty Of Fish, Ok Cupid and, of course, Match, making it the biggest player in the online and app dating industry.
Cons: The lengthy survey you must complete before you sign up.
It is 100s of questions long and asks many probing questions about religion and moral views.
There are no compatibility filters, so once you’ve filtered by the basics, there’s no way of narrowing it down.
However, perhaps controversially, arguably this is more of a pro than a con – as the saying goes, opposites attract!
Pros: Free to join and to have limited contact with members.
You can connect with Facebook so getting started is much quicker than with other sites.
Some find this a barrier to join, fans say it weeds out the casual chancer from those truly looking for love – and means you don’t have to wait to broach tricky topics.
Pricier – it’s £44.95 for a month, but that drops to £12.95 per month if you sign up for a year.
The price and process mean only the dedicated remain – but equally, can lead to people dropping out mid-process.
Controversy swirled in 2010 around its lack of same-sex matching resulting in a site launched later for gay and bisexual daters called Compatible Partners, but e Harmony now offers matching for both mixed and same sex couples from the main homepage.
There’s currently a 7-day free trial to communicate with matches for free until 1 January.