Vu Tran was frustrated with traditional dating apps.
As an Asian male, he felt that the current offerings “get hijacked by the majority.” So, Tran and a few friends spent a weekend building an app that was focused on minorities and those who like minorities.
We know how important it is for single Asians to meet men and women who share common morals, traditions and cultural backgrounds.That’s why we match you based on these criteria (among many others), going much deeper than other Asian dating sites.This is a key factor in e Harmony’s matching success and is the main reason so many Asian singles are turning to e Harmony over other Asian dating websites when it comes to online dating.The extensive e Harmony membership pool is a diverse group of single individuals from all walks of life.The clip, which played at log-in, showed a female user opening the dating app and swiping on faces using the signature gestures, left for rejection and right for “let’s chat.” Two white faces get swiped right. The article was subsequently posted on Reddit’s “Aznidentity“ forum, which describes itself as a community “against effects of mainstream subconscious bias against Asians, media discrimination, the bamboo ceiling that frustrates Asian advancement.” In a manner typical for anonymous online debate, many spewed vitriol toward the ad.
“Tinder is just another white company trying to gip money away from Asians while trying to shit on Asians at the same time, just like Hollywood,” wrote one commenter, receiving 22 upvotes.
Instead, we’re trying to focus on facilitating a better experience and environment.
Tran said he hopes Color Dating provides a community, unlike what he’s experienced with other dating apps.
We understand that all ethnicities carry with them a different set of values and beliefs, and that you may therefore be looking for something specific within that pool.
From Chinese to Japanese or Korean, e Harmony has a wide variety of Asian singles ready to be matched.
In response to the video, one local matchmaker told Hong Kong’s South China Morning Post: “This video not only disrespects the market that Tinder seeks to serve, but also reinforces the stereotype Asian men aren’t attractive to women.” Tinder told Quartz that it is not running the video in any region any longer.